Paris, July 18, 2024 — DinMo, a leading Composable CDP, and Innermore, a premier data strategy consulting firm, are excited to announce a strategic partnership aimed at revolutionizing how businesses leverage first-party data to drive business value. This collaboration is set to provide comprehensive solutions that ensure clients not only implement DinMo's technology but also maximize its potential to drive business results.
Transforming Data into Business Value
The partnership between DinMo and Innermore addresses a critical gap: the difficulty of leveraging the first-party data. Most companies lack accessible, easy-to-use solutions for using their first-party data. This partnership aims to make a difference by demonstrating how a strategic approach to first-party data can be implemented quickly and generate significant returns on investment in a matter of weeks.
The primary objective of this partnership is to help clients establish the right data foundations, enabling them to see quick and meaningful results. By combining DinMo's cutting-edge technology with Innermore‘s expertise in data strategy consulting, the two companies aim to simplify the process of activating customer segments and make it accessible for businesses of all sizes.
Through this partnership, DinMo will provide the technological backbone that simplifies the creation and activation of customer segments, making the process quick, actionable, and reportable. This will enable marketing teams to efficiently leverage customer data, driving better outcomes for their campaigns.
Innermore will play a crucial role in making the onboarding of DinMo's platform a turnkey solution tailored to each client's unique business needs. By conducting workshops, defining strategic intentions, creating detailed action plans, and holding regular progress reviews, Innermore ensures that clients not only implement the technology but also maximize its potential to drive business results.
"Leveraging first-party data is essential for brands to build deeper relationships with their customers and improve ROI in digital marketing," said Oussama Ghanmi, CEO of DinMo. "Our partnership with Innermore will provide businesses the strategic guidance they need to activate their customer data effectively and see tangible results quickly."
Ronan Carrein, Co-Founder of Innermore, added, "many leaders see first-party data as a complex, technology heavy standalone investment rather than a paradigm shift in driving core business value. We aim to change this perception by showing that starting a first-party data strategy can be straightforward and highly rewarding, while growing their organization's capability to leverage data as an asset. Our collaboration with DinMo will help businesses by providing a seamless onboarding and strategic guidance for an effective business activation of their customer data.”
About DinMo
DinMo makes the power of a CDP accessible to everyone: easy to implement, simple to use, and with the quickest ROI. Its flagship features Visual Audience Builder, One-click Activation, AI predictions empower business teams to turn their customer data into profitable growth. For more information, visit DinMo's website.
About Innermore
Innermore specializes in helping organizations establish robust data foundations and strategy to drive their business KPIs. With a focus on strategic guidance and customized solutions, such as designing decision engines to foster quicker and impactful insights, setting up data governance to deal with regulatory constraints or accelerating digital growth via first-party data driven marketing. Innermore ensures that clients reach the full value of their data investments. For more information, visit Innermore’s website.
Contact Information
DinMo Contact:
Oussama Ghanmi, CEO of DinMo
Innermore Contact:
Ronan Carrein, Co-Founder of Innermore
Nicolas Baquié, Co-Founder of Innermore